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Why small and medium-sized enterprises (smes) used to choose the packaging as a marketing tool - packaging

by:Well Packing & Printing     2020-07-16
Why small and medium-sized enterprises (smes) is used to choose the packaging as a marketing tool for the importance of the enterprise is self-evident, many enterprises have realized that. Many big companies willing to spend a lot of manpower and please to carry out large-scale interactive activities, celebrity star line named large-scale events to attract the attention of consumers, however, these events huge costs for many small and medium enterprises. Attractive packaging design packaging as the last part of the marketing, the last stage of the consumer is buying tend to choose favorite packaging of goods, packing is the end of the balance weight around the consumers' mind. Compared with frequently tens of millions of big events, the most powerful advertising packaging as a marketing the amount of money is much less. Especially for the consumer business, product upgrading faster, if the product packaging is not updated, consumer's impression is easy to sell at a discount greatly. FMCG packaging won't choose high-grade packaging, but will choose to attract consumers' interest more creative packaging. And holiday for many small and medium enterprises is a good opportunity to update packing, such as the Chinese traditional festival, Dragon Boat Festival, Rice dumplings) , Mid-Autumn festival, The moon cake) And the Spring Festival; There is the National Day, Christmas, New Year's day festival, the festival concentrated distribution of especially in the second half of the year, festive atmosphere of festival also has catalytic effect to people's shopping psychology. Small and medium-sized enterprises should grasp the opportunity, effort on packaging, good marketing the protracted war.
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