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Hazelnut chocolate sauce Nutella launched seven million new packaging - packaging

by:Well Packing & Printing     2020-07-20
Hazelnut chocolate sauce Nutella launched seven million new packaging earlier this year, sales of the world's biggest hazelnut chocolate sauce Nutella because was found to contain carcinogenic substance, cause the Nutella sales slump. To save reputation, recover lost consumer, Nutella Italian manufacturer, ferrero, cooperating with marketing communications agency ogilvy Italy office for Nutella created more than seven hundred, ten thousand different versions of the unique packaging, the packaging was named the Nutella Unica. Nutella Unica yes, you have no wrong, is seven hundred more than ten thousand kinds of Nutella new packaging, packaging is unique and each model. You may ask, this ten thousand more than seven hundred kinds of packaging is how to be designed in a short time. Different from traditional packaging design train of thought, this time, Nutella Unica is based on dozens of different patterns, thousands of color combination, as well as a special kind of algorithm, extracted more than seven hundred, ten thousand different versions of the packaging. Ogilvy team, according to each Nutella Unica pot 'is like a work of art,' with its own unique code, very suitable for collection. This and more than seven hundred Nutella Unica tank has took the lead in the Italian market, a month is quickly sold out. Nutella UnicaNutella this packaging update, still rely on highly recognizable brand logo, to spin out the other elements, leaving only the name of the simple Nutella. The minimalist packaging design is becoming more and more popular. As a professional packaging customization enterprises, has for decades been cooperating with world brand, the design of our packaging is becoming more and more simplified, stressed that 'less is more' reverse thinking, interested friends may wish to contact us well.
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